Cookie Policy

Last updated January 20, 2026

This Cookie Policy explains how Frame & Thread (“Company,” “we,” “us,” and “our”) uses cookies and similar technologies to recognize you when you visit our website at frameandthread.com (“Website”). It explains what these technologies are and why we use them, as well as your rights to control our use of them. For more information about how we handle the personal information we collect, please see our Privacy Policy.

In some cases we may use cookies to collect personal information, or information that becomes personal information if we combine it with other information.

What Are Cookies?

Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners in order to make their websites work, or to work more efficiently, as well as to provide reporting information.

Cookies set by the website owner (in this case, Frame & Thread, LLC.) are called “first-party cookies.” Cookies set by parties other than the website owner are called “third-party cookies.” Third-party cookies enable third-party features or functionality to be provided on or through the Website, such as advertising, interactive content, and analytics. The parties that set these third-party cookies can recognize your device both when it visits the Website and when it visits certain other websites.

Why Do We Use Cookies?

We use first- and third-party cookies for several reasons. Some cookies are required for technical reasons in order for our Website to operate, and we refer to these as “essential” or “strictly necessary” cookies. Other cookies enable us to understand and improve how our Website is used and to measure the effectiveness of our advertising. Third parties serve cookies through our Website for analytics and advertising purposes, as described below.

How Can I Control Cookies?

You have the right to decide whether to accept or reject non-essential cookies. Essential cookies cannot be rejected, as they are strictly necessary to provide you with our Website and its core features. You can set or amend your web browser controls to accept or refuse cookies at any time; because the method varies from browser to browser, please consult the help menu of your browser (such as Chrome, Firefox, Safari, Edge, or Opera) for instructions. If you choose to reject cookies, you may still use our Website, though your access to some functionality and areas may be restricted.

Your choices about advertising cookies are also connected to your privacy rights. As explained in our Privacy Policy, residents of certain US states may have the right to opt out of the “sale” or “sharing” of personal information for targeted advertising; rejecting advertising cookies and using the opt-out tools below is how you exercise that choice on our Website.

How Can I Opt Out of Targeted Advertising?

Most advertising networks offer you a way to opt out of targeted advertising. You can opt out of Google Analytics using the Google Analytics opt-out add-on, and you can manage how Meta uses your information for advertising through your Facebook ad preferences. For broader industry opt-outs, you can also visit the Digital Advertising Alliance, the Network Advertising Initiative, or the Digital Advertising Alliance of Canada.

What Cookies Do We Use?

The specific first- and third-party cookies served through our Website fall into the categories below. The specific cookies served may vary depending on the pages you visit.

Essential Cookies

These cookies are strictly necessary to provide you with services available through our Website and to use some of its features, such as security and access to secure areas. This category includes the reCAPTCHA cookies set by Google and by our Website (for example, _grecaptcha, _GRECAPTCHA, rc::a, and rc::f), which help verify that a visitor is a human rather than an automated bot, and the WooCommerce Store API security token used to protect checkout and account actions.

Performance and Functionality Cookies

These cookies are used to enhance the performance and functionality of our Website but are non-essential to its use. This category includes referral and activity cookies set by the Jetpack plugin on our WooCommerce store (for example, tk_or and tk_lr), which are used to analyze referrer behavior.

Analytics and Customization Cookies

These cookies collect information that is used either in aggregate form to help us understand how our Website is being used and how effective our marketing is, or to help us improve your experience. This category includes the Google Analytics cookies (for example, _ga and _ga_#), which distinguish individual users and measure visits and sessions, along with additional Jetpack analytics cookies.

Advertising Cookies

These cookies are used to make advertising messages more relevant to you. This category includes the Meta Pixel cookie (_fbp) set through our Website, which is used by Meta Platforms, Inc. (Facebook and Instagram) to identify visitors for measurement and personalized advertising. You can opt out of this activity using the tools described in “How Can I Opt Out of Targeted Advertising?” above.

Other Cookies

Our store platform and its plugins also set a number of additional first-party cookies for functions such as security, checkout, and traffic-source attribution (for example, cookies with the sbjs_ prefix that record how a visitor arrived at our Website, and referrer cookies such as lastExternalReferrer). We continue to review and categorize these cookies as part of maintaining this policy.

What About Other Tracking Technologies, Like Web Beacons?

Cookies are not the only way to recognize or track visitors to a website. We may use other, similar technologies from time to time, like web beacons (sometimes called “tracking pixels” or “clear gifs”). These are tiny graphics files that contain a unique identifier that enables us to recognize when someone has visited our Website or opened an email that includes them. This allows us, for example, to understand the traffic patterns of visitors, to measure the success of email campaigns, and to understand whether you came to our Website from an online advertisement. The Meta Pixel described above is one such technology. In many instances these technologies rely on cookies to function, so declining cookies will impair their functioning.

Do You Serve Targeted Advertising?

Third parties may serve cookies on your computer or mobile device to serve advertising through our Website. These companies may use information about your visits to this and other websites in order to provide relevant advertisements about goods and services that may interest you, and to measure the effectiveness of those advertisements. The information collected through this process does not enable us or them to identify your name, contact details, or other details that directly identify you unless you choose to provide these.

How Often Will You Update This Cookie Policy?

We may update this Cookie Policy from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal, or regulatory reasons. Please revisit this Cookie Policy regularly to stay informed about our use of cookies and related technologies. The date at the top of this Cookie Policy indicates when it was last updated.

Where Can I Get Further Information?

If you have any questions about our use of cookies or other technologies, you may email us at beautifulhairbegins@frameandthread.com.